SITUATION
C&F Porter Novell has over the years served as the Corporate Communications Agency of record for PwC Nigeria, the leading professional services firm in the country. Standing on a tripod of services to clients, thought leadership, and corporate responsibility, PwC brings to life its societal purpose.
TASK
We have over the years provided the firm with strategic direction and execution of effective communication to support its purpose of building trust in society and solving important problems.
APPROACH
C&F Porter Novelli aims at ensuring PwC’s essence as a responsible citizen, supporting, and growing its business, its people, clients, and communities are properly understood and appreciated by its key stakeholders. Covering the broad spectrum of corporate communications management, these include overall campaign direction and execution, media content development, media relations, and media tracking and reporting. Others are issues/reputation management, crisis management, and campaign evaluation.
Various programmes leveraged in building reputational capital for PwC have served as avenues for bringing this purpose to life. These include the Annual Global CEO Survey and the Annual Power Roundtable. Through its well-established Insights and publications services, PwC offers well-researched insights, publications, and social commentary which helps in setting the agenda, influencing public policy, supporting businesses in their decision making and generally helping in solving important problems in the systems that the firm operates in. Sponsorship of various CSI initiatives such as the National U17 Cricket tournament, and the PwC Media Excellence Awards, etc also provide pedestal for reputation building.
RESULTS
The outcome is that PwC remains in pole position amongst its competitors in terms of share of voice. This is reflected in both social media and nonsocial media. Furthermore, it leads in terms of sentiment analysis.