Audience Power
New Influences
Approach
The support we give our clients is based on two global dynamics: Audience power and New influences.
Audience power: Everyone in an organisation’s ecosystem matters: whether employees, existing customers, new customers, suppliers, or partners. They all have expectations that are constantly changing, and it is a challenge for brands and organisations to see them, understand, and exceed them.
New influences: Front and center are societal, and environmental demands and rising costs – under the cloud of global conflict and political turmoil. These are dynamic and demanding new influences. We call this the expectation era.
PATHFINDER : The Porter Novelli Navigation Tool
So, in the changing context of today’s world, with its a shifting landscape of new influences and audience power, leading to a complex and expanding audience, we apply the PATHFINDER : The Porter Novelli Navigation Tool. It is our tested way of navigating a path for companies and brands through a blend of our strong bench of capabilities and world-class proprietary data tools. With PATHFINDER, we are able to:
- Decode Culture,
- Navigate Change,
- Deepen Authenticity.
The PATHFINDER delivery framework has three components :
Map : Tapping into a multitude of smart tools to map gaps and activate with precision;
Move: Offer services that leverage our smart minds and sharp data to deliver real impact;
Measure: Bespoke insight and measurement tools to identify impact, prove success and evolve approach and thinking.
Capabilities
We offer cross-disciplinary expertise.
Purpose & Impact
We can prove that purpose creates brand value. Organizations who operate with the intent to create positive impact – for society, for their stakeholders, for the environment – are more resilient and ultimately successful.
Corporate Counsel
We navigate the inter-connected media, social and corporate environment to build an enduring competitive advantage. We counsel clients on interpreting, managing and exceeding stakeholder expectations. We are strategic partners that help management tackle their biggest reputation and business challenges.
Brand Growth
We create relevant brand stories and specific product communications to drive measurable results. Rigorous data informs the customer journey; deep business acumen finds market opportunity and a commitment to measurement provides ROI.
Employee Engagement
We unleash the potential of internal communication to engage employees and supercharge retention. Our focus is on supporting the building of an enriching employee experience. The result is a more connected, engaged workplace.
Creative & Content Services
Our strategic, creative, and content hub sits at the heart of our capabilities. It is the nerve centre of the agency, enabling us to combine sharp minds, meaningful content, and smart data to help close the say-do gap. Offerings include Content development, Design & production, Strategy and creative planning, Social asset production, Brand positioning, Videography, Photography.