We commenced business as The Corporate and Financial Communications  Limited, a specialist consultancy, focusing on corporate communications and financial public relations .

Owing to changes in the operating environment,  we restructured as  a full service agency providing services in all the essential disciplines of public relations:  consumer marketing, corporate affairs, and public affairs.

We joined  the  Porter Novelli network as its West African  partner and rebranded under the name C&F Porter Novelli,  became the first Nigerian branded partner of a major international public relations agency.

As communications consultants for the  second phase of Nigeria’s privatisation programme, we developed the communications master plan, and implemented an awareness generation campaign which led to wide acceptance of privatisation

We were from the license bidding stage retained  to  provide  vital support in ensuring that the MTN brand remains #1, a task that we accomplished such that the perception of MTN as a market leader was sustained over the  period we managed the account.

Tasked  with   providing  services to the government agencies responsible for securing passage of the bills, we undertook  consensus building activities,  lobbying legislators, creating alliances with civil society organisations and professional bodies, thus leading to successful passage of the legislations.

Following the legal actions  brought against Pfizer by the Kano state government and the federal government with regards to the clinical trial of the drug, Trovafloxacin (Trovan),  C&F Porter Novelli helped Pfizer  with countering inaccurate information, setting  the record straight, and explaining  the wider implications of the actions against Pfizer, leading to  a transparent settlement of the matter.

Against the background of heightened public scepticism and suspicion of the existing telecom brands , we  focused on positioning Etisalat as the first  new generation GSM company, while promoting brand endearment, which earned it the respect of subscribers, competition, and the public.

C&F Porter Novelli  managed a communications campaign designed to educate   major stakeholders of the real situation in the affected  banks and the danger it portended for the banking sub-sector in the country, counter inaccurate information, set the record straight, and explain the wider implications of the recapitalisation process, resulting in the CBN garnering enough support from the critical stakeholder groups that made the recapitalisation program a success.  

C&F Porter Novelli   conceptualised  and implemented  communications programmes for various Coca-Cola Nigeria  campaigns that helped the brand remain in top position both in terms of   share of voice and preference relative to competition.

We have  over the years provided the firm with  support towards its purpose of building trust in society and solving important problems, leading to an outcome in which  PwC remains in pole position amongst its competitors in terms of share of voice, reach on social media platforms and generation of  search interest

C&F Porter Novelli managed events and communications  in Ghana and Nigeria for this global initiative to drive education and awareness  among key stakeholders as a means of positioning HP as a thought leader on the issue, engendering  better understanding of the issues by procurement executives of government agencies, HP channel partner, and  journalists.

Aimed at engendering a change in the attitude/behaviour of the people of Lagos and encouraging them to imbibe those values that will make for the improvement of Lagos State,  the TBWA/C&F Porter Novelli Consortium  executed this Lagos state government promoted campaign which hinged on the four pillars of Civic Responsibility, Social Justice, Good Neighbourliness, and Citizenship, in addition to highlighting the good in Lagos State and the very lifeline that connects its glorious past with its future

Our work  covered  three countries: Nigeria, Ghana, and Cameroon, and included providing  influencer management, media relations and press office management, initiative management, and crisis management services for five brands as follows: Pampers, Ariel, Safeguard, Always, and Oral B.

Based on  the objective of the IFC  to promote responsible lending and borrowing while addressing some of the most common issues that consumers and MSMEs face, C&F Porter Novelli developed an integrated communications campaign, in addition to  creating  a stakeholder coalition comprising associations from the financial institutions and MSME,  such that the end of the campaign, the National Collateral Registry had attracted N392b worth of financing statements.

We served as  adviser at  the initial phase of securing passage of  the Demutualization of The Nigerian Stock Exchange Bill, and subsequently  as communications consultant for the demutualisation process. The bill was successfully passed, and the demutualisation  completed  leading to a restructured  Nigerian Exchange Group (NGX Group) Plc.

We have in the twenty five years plus of our founding gained a reputation of launching major brands into the Nigerian market space and managing public issue campaigns.