SITUATION
HP has always faced challenges arising from the counterfeiting of its toners and ink cartridges. A major effort to combat this fraudulent activity is the HP Anti-Counterfeiting Conference (HP ACF).
TASK
C&F Porter Novelli was mandated to provide services at the Ghana, and Nigeria HP ACF. These included: end-to-end event management, stakeholder management, guest relations, and media management..
APPROACH
Procurement executives of government agencies, and HP channel partner who form the core target of the anti-counterfeiting campaign in the two countries were invited to these conferences, at which HP officials exchanged views and ideas with them on the counterfeiting menace. Selected journalists in each country who also participated in the conferences were also briefed on the pervasiveness of the counterfeiting and its effect.
RESULTS
Effective collaboration with related top government organisations was achieved, with very attendance and participation of core target audience – procurement executives of government bodies, media, and HP channel partners. The conferences had positive and enthusiastic reviews from leading media targets in Ghana and Nigeria..