Intelligence
Engaging the new generation of consumers
It is no longer news: a new generation of consumers is rising. Addressed by global industry monitor, Trendwatching.com, as the ‘Generation C’; this young, open-minded, multitasking group resides in a multi-screen world. Theirs is a universe replete with smart phones, personal computers and tablets. They co-exist, in an ecosystem – the internet – where they […]
