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WE DECODE CHANGE, NAVIGATE CULTURE AND DEEPEN AUTENTICITY.

Porter Novelli’s  Five Principles For Better Business

In a shifting landscape of new influences and audience power, our global network of sharp minds leverages our world-class smart data as we decode change , navigate culture  and deepen authenticity to unlock value for clients.

01:  Define and demonstrate your role in the world

02: Connect authenticity to ambition

03: Harmonise business and stakeholder expectations

04: Communicate at the speed of culture

05: Shape your reputation with consistency

Using our Close The Say-Do Gap Proprietary tool, we help businesses close the gap between what they say – as brands and through their products and services – and what they deliver. This is particularly important in an age when stakeholder expectations are high and constantly changing, when walk counts for more than talk.

We work with clients to engage employees, inspire customers, support suppliers, motivate investors – to close the say-do gap. Our work brings a competitive edge and builds strong reputations that are earned not created.

Evolution

C&F Porter Novelli has grown and evolved over the years as a driving force in the transformation of the Nigerian public relations business. We opened our doors in 1998 as The Corporate and Financial Communications  Limited, a specialist consultancy focused on corporate and financial communications. By 2001 we restructured as  a full service agency providing services in all the essential disciplines:  consumer marketing, corporate affairs, and public affairs.  To solidify our global reach in 2007, we took another major step forward by joining the vast Porter Novelli network as its West African  partner and rebranded under the name C&F Porter Novelli. In the process, we became the first Nigerian branded partner of a major international public relations agency.

1998
Specialist Consultancy

C&F Porter Novelli is a strategic communications company built on purpose to do business better. In a shifting landscape of audience power, our global network of sharp minds leverages our world-class smart data as we decode change, navigate culture, and deepen authenticity to unlock value for our clients.

2000
Full Service Public Relations Agency

Owing to changes in the operating environment,  we restructured as  a full service agency providing services in all the essential disciplines of public relations:  consumer marketing, corporate affairs, and public affairs.

2007
Branded Partner of Porter Novelli

We joined  the  Porter Novelli network as its West African  partner and rebranded under the name C&F Porter Novelli,  became the first Nigerian branded partner of a major international public relations agency.

1999 - 2003
National Council on Privatisation/Bureau of Public Enterprises: Privatisation Communication Programme

As communications consultants for the  second phase of Nigeria’s privatisation programme, we developed the communications master plan, and implemented an awareness generation campaign which led to wide acceptance of privatisation

2001 - 2006
MTN Nigeria Y’ello: Building, Managing & Defending Leadership Reputation

We were from the license bidding stage retained  to  provide  vital support in ensuring that the MTN brand remains #1, a task that we accomplished such that the perception of MTN as a market leader was sustained over the  period we managed the account.

2006
UK Department for International Development (DFID): Campaign to Secure Passage of Economic Governance Legislations: Fiscal Responsibility Bil, NEITI Bill, & Procurement Bill.

Tasked  with   providing  services to the government agencies responsible for securing passage of the bills, we undertook  consensus building activities,  lobbying legislators, creating alliances with civil society organisations and professional bodies, thus leading to successful passage of the legislations.

2007 - 2010
Pfizer: Trovan Crisis Management and Litigation Support.

Following the legal actions  brought against Pfizer by the Kano state government and the federal government with regards to the clinical trial of the drug, Trovafloxacin (Trovan),  C&F Porter Novelli helped Pfizer  with countering inaccurate information, setting  the record straight, and explaining  the wider implications of the actions against Pfizer, leading to  a transparent settlement of the matter.

2008 - 2010
Etisalat Nigeria: Launching the Preferred Alternative after the Market Leader

Against the background of heightened public scepticism and suspicion of the existing telecom brands , we  focused on positioning Etisalat as the first  new generation GSM company, while promoting brand endearment, which earned it the respect of subscribers, competition, and the public.

2009 - 2011
Central Bank of Nigeria: Banking Sector Reform Communications

C&F Porter Novelli  managed a communications campaign designed to educate   major stakeholders of the real situation in the affected  banks and the danger it portended for the banking sub-sector in the country, counter inaccurate information, set the record straight, and explain the wider implications of the recapitalisation process, resulting in the CBN garnering enough support from the critical stakeholder groups that made the recapitalisation program a success

2010 - 2014
Coca-Cola Nigeria Limited: Public Relations Agency of Record

C&F Porter Novelli   conceptualised  and implemented  communications programmes for various Coca-Cola Nigeria  campaigns that helped the brand remain in top position both in terms of   share of voice and preference relative to competition.

2010 - 2024
PricewaterhouseCoopers (PwC) Strategic Communications Management

We have  over the years provided the firm with  support towards its purpose of building trust in society and solving important problems, leading to an outcome in which  PwC remains in pole position amongst its competitors in terms of share of voice, reach on social media platforms and generation of  search interest

2012 - 2015
HP: Public Relations Agency for Anti-Counterfeiting (ACF) program:

C&F Porter Novelli managed events and communications  in Ghana and Nigeria for this global initiative to drive education and awareness  among key stakeholders as a means of positioning HP as a thought leader on the issue, engendering  better understanding of the issues by procurement executives of government agencies, HP channel partner, and  journalists.

2012 - 2013
Lagos State Government , Spirit of Lagos: Attitudinal Change Campaign

Aimed at engendering a change in the attitude/behaviour of the people of Lagos and encouraging them to imbibe those values that will make for the improvement of Lagos State,  the TBWA/C&F Porter Novelli Consortium  executed this Lagos state government promoted campaign which hinged on the four pillars of Civic Responsibility, Social Justice, Good Neighbourliness, and Citizenship, in addition to highlighting the good in Lagos State and the very lifeline that connects its glorious past with its future

2013 - 2016
Procter & Gamble: Brand Public Relations Agency for West Africa

Our work  covered  three countries: Nigeria, Ghana, and Cameroon, and included providing  influencer management, media relations and press office management, initiative management, and crisis management services for five brands as follows: Pampers, Ariel, Safeguard, Always, and Oral B.

2015 - 2016
International Finance Corporation ( IFC) World Bank Group: Credit Reporting System & Collateral Registry Education Awareness Campaign

Based on  the objective of the IFC  to promote responsible lending and borrowing while addressing some of the most common issues that consumers and MSMEs face, C&F Porter Novelli developed an integrated communications campaign, in addition to  creating  a stakeholder coalition comprising associations from the financial institutions and MSME,  such that the end of the campaign, the National Collateral Registry had attracted N392b worth of financing statements.

2020 - 2021
Nigerian Stock Exchange: Demutualisation Communications Management

 We served as  adviser at  the initial phase of securing passage of  the Demutualization of The Nigerian Stock Exchange Bill, and subsequently  as communications consultant for the demutualisation process. The bill was successfully passed, and the demutualisation  completed  leading to a restructured  Nigerian Exchange Group (NGX Group) Plc.

2023
Twenty fifth anniversary of C&F Porter Novelli

We have in the twenty five years plus of our founding gained a reputation of launching major brands into the Nigerian market space and managing public issue campaigns.

Global Reach

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COUNTRIES
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OFFICES

We are part of the Porter Novelli (PN) network with over 100 offices in more than 60 countries worldwide. We have grown to become the PN central coordinating ‘hub’ for West/Central Africa; And have strategic alliances with PN Kenya, PN Tanzania, and PN UAE.

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