C&F Porter Novelli has won the PR Agency of the Year 2011 Award by MarketingWorld.

MarketingWorld, a prominent African promotion magazine, organised its inaugural awards on Friday at the Oriental Hotel, Lagos. The award is aimed at promoting excellence in branding and marketing in Nigeria.

“The aim is to recognise brand excellence at the national level, as well as to encourage and celebrate outstanding marketers who have helped enhance the image of Nigeria and significantly contributed to its economy,” said Akin Naphtal, the Chief Executive Officer of Instinct Wave Group and director of the awards.

“C&F Porter Novelli was named winner due to its impressive and varied client list, creative work and strong results. C&F Porter Novelli boasts a number of long-term clients. We have also looked for financial growth, client roster growth, client and employee retention, client satisfaction, good HR practices, innovation and creativity. C&F Porter Novelli has shown consistency, and excels in all these.”
Reacting to the award, Nn’emeka Maduegbuna, the Chairman of C&F Porter Novelli, said it would act as a motivator for the agency to constantly deliver cutting edge service to the Nigerian business scene.

“More than just practicing public relations and strategic communications, C&F Porter Novelli is committed to redefining the public relations scene in Nigeria and the African continent; and this latest recognition will go a long way in spurring us to continue in this regard,” he said.

“The Nigerian business environment is growing and it behoves on the public relations practitioner to constantly ensure that international best practices are maintained in the industry so as to encourage potential investors.”

Notable professionals that were also honoured at the event include Bola Akingbade, the Chief Marketing Officer of MTN Nigeria, who bagged the Lifetime Achievement Award; Idorenyen Enang, the Managing Director of Samsung West Africa, who won the Brand Builder of the Year Award; and Tayo Aderinokun, former Group Managing Director of Guaranty Trust Bank, who was awarded a post-humous award.

Various corporations were also honoured at the event; among them is Emirates Airlines, a client of C&F Porter Novelli. The airline won the Award for Brand Excellence, Aviation.

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