We influence and clarify issues and opinions that matter most to our clients, by creating and directing communications through multiple channel outlets based on deep industry insights. Our operating structure consists of teams of experts working together in an integrated fashion to provide clients with services that facilitate attainment of the objectives of these clients. These teams include Strategic Planning Analytics and Research (SPAR), Content and Creative Development, Channel Engagement, Development, Aggregation, and Management etc.
STRATEGIC PLANNING ANALYTICS AND RESEARCH (SPAR)
Our SPAR team focuses on the delivery of insight and measurement through research, analytics and planning. The team utilises our proprietary tool PN+ to consistently uncover and strengthen the unique hooks that trigger change among the audiences clients most want to reach.
- GEO ANALYTICS
- COMMUNICATION AUDITS
- STRATEGY SUMMITS
CONTENT & CREATIVE DEVELOPMENT
Based on our transmedia storytelling approach, our Content & Creative Development team creates compelling content (larger written assets, blog content, graphic products and video blogs, etc.) designed to facilitate bold, creative and innovative communications programmes.
- STORY CREATION, DEVELOPMENT AND MESSAGING
- CONTENT CREATION AND EDITING
- VISUAL IDENTITY DEVELOPMENT
- CONTENT MARKETING/THOUGHT LEADERSHIP PUBLISHING
CHANNEL ENGAGEMENT, AGGREGATION AND MANAGEMENT
In furtherance of our transmedia storytelling approach, our Channel Engagement, Aggregation and Management focuses on sharing and publishing compelling content in an integrated and holistic manner across channels/Platforms including: Mainstream (Print & Electronics) Digital (Online News, Social Media across PESO), Advocacy (Platforms, KOL and Influencers).
- MEDIA PRODUCTION & DISTRIBUTION
- MEDIA & ANALYST RELATIONS
- INFLUENCER IDENTIFICATION & OUTREACH
- SOCIAL MEDIA MONITORING & RESPONSE
- COMMUNITY MANAGEMENT & COUNSEL
- MEDIA WORKSHOPS AND SPEAKING TRAINING
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