• COPA COCA-COLA:  BRAND BUILDING/CSR

    COPA COCA-COLA:  BRAND BUILDING/CSR

    SITUATION The youth football development project was adopted by Coca-Cola Nigeria in 2009. It keeps young players active whilst offering…

    More Info

  • BAILEYS: CONSUMER ENGAGEMENT/BRAND MANAGEMENT

    BAILEYS: CONSUMER ENGAGEMENT/BRAND MANAG

    SITUATION: Baileys, Nigeria’s no. 1 Irish cream liqueur prides and positions itself as the first choice for classy ladies. The…

    More Info

  • LIFEBUOY SOAP: PRODUCT LAUNCH

    LIFEBUOY SOAP: PRODUCT LAUNCH

     SITUATION: In July 2010, Unilever Nigeria Plc decided to introduce its newly improved internationally respected brand, Lifebuoy soap to the…

    More Info

  • MAGGI: PRODUCT LAUNCH & STAKEHOLDER MANAGEMENT

    MAGGI: PRODUCT LAUNCH & STAKEHOLDER

    SITUATION: As part of Nestle Nigeria's activities towards sustaining their dominance in the Nigerian market, a new range of the…

    More Info

  • ORAL-B: CONSUMER ENGAGEMENT

    ORAL-B: CONSUMER ENGAGEMENT

    SITUATION: Oral B, a flagship brand of P&G Nigeria, needed to become more engaging. This was aimed at partly building…

    More Info

  • SAFEGUARD: GLOBAL HANDWASHING DAY

    SAFEGUARD: GLOBAL HANDWASHING DAY

    SITUATION: Global Handwashing Day (GHD), a day initiated to motivate and mobilise millions around the world to wash their hands…

    More Info

  • PFIZER: CRISIS MANAGEMENT AND LITIGATION SUPPORT

    PFIZER: CRISIS MANAGEMENT AND LITIGATION

    SITUATION: In April 1996, during the 'worst meningitis epidemic' in the country, Pfizer conducted a clinical trial of its drug,…

    More Info

  • SPIRIT OF LAGOS– ATTITUDINAL CHANGE CAMPAIGN

    SPIRIT OF LAGOS– ATTITUDINAL CHANGE CAMP

    SITUATION: The Spirit of Lagos is a campaign aimed at engendering a change in the attitude/behaviour of the people of…

    More Info

  • THE ECONOMIST CONFERENCES

    THE ECONOMIST CONFERENCES

    SITUATION: The Economist Event's Future Cities 2012 and Nigeria Summit 2013 are part of a global series of conferences which…

    More Info

  • UQUO JV GAS FACILITY:  BRAND POSITIONING & MEDIA RELATIONS MANAGEMENT

    UQUO JV GAS FACILITY: BRAND POSITIONING

    SITUATION: The Uquo Gas Facility Plant in Ekit-Eket, Akwa Ibom State was constructed by the Uquo JV, formed by two…

    More Info

  • NSIA: STRATEGIC COMMUNICATIONS PLANNING

    NSIA: STRATEGIC COMMUNICATIONS PLANNING

    SITUATION: The Federal Government of Nigeria in 2011 instituted the Nigeria Sovereign Investment Authority (NSIA) to receive, manage and invest…

    More Info

  • CBN: BANKING SECTOR REFORM

    CBN: BANKING SECTOR REFORM

    SITUATION: In 2009, the Central Bank of Nigeria, acting on the report of the joint committee established by it and…

    More Info