Message Testing
Message Testing allows us to audit the communication materials before they are released to the public. Before even launching the campaign, like any good product, we give it a final test, running messages and collaterals through Focus Groups to allow for any final tweaks and changes to ensure the ultimate impact.
Through message testing exercises we probe our target audiences as to the suitability of proposed messages. This ensures our messages are on point when they are released and allows for reviews of messages as the campaign evolves, to ensure the successful continued engagement of the target audience as change begins to take place