Media Relations and Management
Media Relations and Management remain the key components of our business as Public Relations efforts are largely measured via visibility in the media in this clime. Media Relations functions are deployed both strategically and tactically to deliver on clients’ needs which resonate with the successes recorded in their businesses. These needs include corporate communication, product launches, events and sponsorship, customer’s services, sales promotion and financial results & transactions etc.
In delivering media relations services we are committed to working with media practitioners as partners. We recognize the capability, knowledge and skill set of individual journalists and their ability to deliver on editorial content. Most importantly we develop personal bonds with key journalists and ensure their institutions are also courted where possible. In doing so, C&F Porter Novelli combines media expectations and clients’ expected output to ensure mutual benefits to both parties.