Media Monitoring and Analysis
The constant drive to achieve media mentions is supported by a portfolio of media analysis services that integrate print, broadcast and digital media. We provide daily highlights and scans of articles to clients, formulating weekly and monthly reports based on key messages, advertisement and PR value in line with international practice.
The monthly analysis keeps clients abreast of their impact in the market and gives a lucid picture of its strengths and weaknesses vis-a-vis competition. The analysis also helps us to audit and evaluate the effectiveness of the key messaging as it is disseminated through individual news material. In sum the analysis reporting gives insight into the relationship between client and the public for client’s proper positioning in the industry.