A mastery of digital strategy is now a prerequisite for engaging consumers. Yet the pace of innovation is intense requiring clients and agencies to be well-grounded in the emerging technologies and media. Over the past year C&F Porter Novelli has developed 3 digital strategists and we are developing some of the most innovative tools and global partnerships in social and media monitoring to deliver the very best solutions to our clients. C&F Porter Novelli’s digital strategists educate and guide our clients to the right social and mobile technology solutions.
Taking a completely integrated approach, that begins as media-neutral, our planners and our digital strategists formulate plans that are achievable within scope, budget and other constraints. We can work with all of our client’s agency partners to achieve the efficiencies of a holistic program.
Our Digital Services Include:
- Digital policy development
- Social media strategizing and activation
- Blog development
- Website mapping, content development, and management
- Viral marketing
- Intranet content development and management
- Social media crisis management, which provides senior counsel on unforeseen issues that arise in online communities
- Social media training
- Inclusive of both foundations of digital communication and the latest tools and trends; mobile and emerging media which keep our clients on the cutting edge; and guidelines generation
All of these products are grounded in a focus on ROI and maximizing SEO.