C&F Porter Novelli is constantly evolving to serve our clients better. We place the unique needs of clients at the centre of the agency’s universe, defining the agency’s business strategy from the perspective of clients and ultimately growing clients business.
We have invested significantly into our approach to ensure we are client-centric, with strategic planning and research, digital communication, and constant monitoring and evaluation at the core of our approach. Combining the power of immersion with the rigor of data, we create a deeper human insight that transforms the opinions, beliefs and behaviors of those who matter most to our clients.
This means that our communications advice, strategy and plans are based on thoroughly researched facts, figures and stakeholder perceptions. Our campaigns are activated through the most appropriate media – digital or traditional – to ensure the greatest impact on our agreed target audience, and our performance – both in the media and in terms of direct engagement with the target audience – is monitored, measured and evaluated every step of the way.
This model allows us to deliver advice and results to our clients better than ever.