Our strength at C&F Porter Novelli lies in our consistent and systematic approach for providing insight-based solutions that differentiate us and our clients in the marketplace. Clients come to us because they want a change in opinions, decisions, impressions, attitudes and/or behaviours.
We were the first agency in Nigeria to have a dedicated Strategic Planning & Research department. This means we are planning-based in everything we do, ensuring our creativity is grounded in the realities of today and consistently channelled to deliver successful campaigns that change perceptions every time.
We work with each client to develop a communication pattern that suits its needs and ensures that we are able to provide the strategic advice necessary to support their communication requirements and ultimately their business growth. We deploy our communication planning tool – Compass – to guide our strategy development for the communication task at hand.
Our Compass model seeks to transform stakeholders into advocates. Compass is our proprietary and systematic communication planning model. It is a 4-step marketing-based methodology that enables us to deliver on-point messages and tactics which are measurable support our client’s objectives and appeal to the motivations of our client’s key stakeholders.