The Problem With AVE
Read MoreThe Problem With AVE
May 7, 2013
News and tips from the PR world delivered to you by Nigeria’s leading business adviser in strategic communications, C&F Porter Novelli. Campaigns in the news The Saka phenomenon – In what various analysts have tagged as a perfect example of taking the wind out of the sails of a potentially threatening situation, telecoms giant, MTN, went on the offensive at [...]
Engaging the new generation of consumers
It is no longer news: a new generation of consumers is rising. Addressed by global industry monitor, Trendwatching.com, as the ‘Generation C’; this young, open-minded, multitasking group resides in a multi-screen world. Theirs is a universe replete with smart phones, personal computers and tablets. They co-exist, in an ecosystem – the internet – where they […]
