Content & Creative Development
Based on our transmedia storytelling approach, our Content & Creative Development team creates compelling content (larger written assets, blog content, graphic products and video blogs, etc.) designed to facilitate bold, creative and innovative communications programmes.
Creativity is at the heart of the effort of the team channelled towards the generation of ideas, and designs leading to the production of creative content that bring those ideas to life in the form of rich, shareable, searchable content produced as editorial content (news-style). Social content (you-tube style), and commercial content (ad-style)
Content & Creative Development Services
STORY CREATION, DEVELOPMENT AND MESSAGING
Discovering, shaping and building stories for brands and organisation are part of our primary expertises. We collaborate with our clients to generate unique and compelling story ideas in line with their organisational culture, history, and business objectives.
CONTENT CREATION AND EDITING
We work with clients on writing and copy-editing assignments such as speeches, reports, white papers, books, and lots more, to make sure their story is told in a compelling manner and with consistency.
VISUAL IDENTITY DEVELOPMENT
We help our clients build top quality visual identity that tells a consistent and coherent story through powerful branding/marketing collaterals such as logos, business cards, stationery, brochures, etc.
CONTENT MARKETING/THOUGHT LEADERSHIP PUBLISHING
We develop long term publishing programmes to support thought leadership initiatives of our clients across owned and social platforms. This entails managing the entire content marketing cycle from research, planning, plotting, writing, copy-editing, formatting, photography, graphic design, video production, to publishing, optimisation and measurement.