CHANNEL ENGAGEMENT, AGGREGATION AND MANAGEMENT
In furtherance of our transmedia storytelling approach, our Channel Engagement, Aggregation and Management focuses on sharing and publishing compelling content in an integrated and holistic manner across channels/Platforms including: Mainstream (Print & Electronics) Digital (Online News, Social Media across PESO), Advocacy (Platforms, KOL and Influencers). We publish these stories to our client’s communications eco-system via social, traditional media and partners’ platforms, running (optimising, learning, and reapplying) with them until they lose currency. Thereafter we move to the next set of stories.
CHANNEL ENGAGEMENT SERVICES
MEDIA & ANALYST RELATIONS
Relating with the media and analysts requires sound judgement and experience. With our strong understanding of the media landscape, we are able to establish and facilitate connections across sectors and categories in both the traditional and digital space.
MEDIA WORKSHOP AND SPOKESPERSON TRAINING
We have industry expertise to train and equip executives and spokespersons with the basics on media interactions, workshops, and speaking engagements.
MEDIA MONITORING, SOCIAL LISTENING & RESPONSE
Monitoring social media feedback and responding to posts and comments in a timely and strategic manner can be challenging. Depending on your need, we research, monitor, and analyse conversations on the Internet, print and electronic media and prepare strategic responses to issues and queries.
BLOGGER OUTREACH & MANAGEMENT
We help organisations identify and engage the right blogs and bloggers, relevant to their target audience and with the relevant content, in various formats: videos, text, images.
INFLUENCER ENGAGEMENT & MARKETING
We leverage our experiences and expansive connections to identify, listen to, and effectively engage relevant influencers on causes and campaigns.
PLATFORM DEVELOPMENT & COMMUNITY MANAGEMENT
We develop and support the management of blogs, forums, social networks, etc. This support ranges from moderation of comments to maintenance of community platform and facilitation of conversations.